Our Mission

PK Associates is an informed, insightful and results-driven management consultancy, providing advisory/'of counsel' retainers and per diems as well as project 'dream teams' to CEO's and senior management… and holds itself to higher standards of added-value and client satisfaction for delivering meaningful client results. 

The consumer comes first in our demand-driven economy. We help companies look externally… and internally… at their business. 

Our practice focuses on optimizing consumer, market, customer and competitor facts and insights and how they contribute to building brand and company value… recognizing a company's core skills, capabilities and asset base plus capital and people resources. 

We believe in articulating clear, focused strategy and executional "how to's" to senior executives with ownership and buy-in by the managers who must execute. We have developed several Best Practice growth processes for ensuring that recommended strategies, growth solutions, and tactics are practical, make sense and have economic rationale. We deliver solutions, big ideas and implementable management processes (as well as facilitating worksessions and giving speeches) across the below growth-related areas: 

  • Growth management strategy and strategic planning

  • Total innovation (big bang ideas, incremental ideas and continuous improvement ideas)

  • New product development (organic growth)

  • M&A strategy, strategic and financial value, manageability and transition plans

  • Marketing strategy and solutions

  • Organizational structure and motivation


At the end of the day, it's all about results… and to be bright, be brief, be gone! 


PK Associates recommends contacting 'the' icon of digital/social media and brand building: GARY VAYNERCHUK (www.garyvaynerchuk.com; gary@vaynermedia.com). Gary has appeared on many network and local TV and radio shows, is a noted global speaker on the topic of social media & entrepreneurship (represented by VaynerSpeakers) ... and his 5 books on digital/social media were #1 or #2 on Nielsen, NY Times, Wall Street Journal and Amazon's best seller lists: CRUSH IT (2009), THE THANK YOU ECONOMY (2011), JAJ JAB JAB RIGHT HOOK (2013), #ASKGARYVEE (2016) and CRUSHING IT (2018).