PK Associates

Marketing

PK Associates provides across the Consumer Products Industry (Food & Beverages, Confections, Personal Care/Toiletries, Household Products, Health Care/OTC Drugs) and other Sectors:

• Targeting, Brand Value Proposition, Positioning

• Competitive Assessment ... and its practical role within companies

  • Useful constructs for a company, an SBU and for cross-functional business teams

  • Marketing warfare and competitive intelligence; including why and how to do 1-2 day War Games/Gaming work-session

  • Principles of competitive strategy implementation and specific recommended to do's

• Innovative Integrated Marketing Intelligence - IIMI

  • Critical importance to improve business performance

  • The importance of IMII

  • The need for standardization in how to approach and analyze your businesses

  • The relevance of timeless frameworks in understanding brand health … and building brands

  • The need to leverage those timeless frameworks with important new tools

• The Brand Value Proposition

  • The Brand Value Proposition will help you and your organization understand and implement:

    • Benchmarked principles of great brands and the power of brands

    • The Brand Value Proposition: defined, why have one, how to implement it across and down the organization, practical examples

    • The role of Brands with employees (e.g., the Employee Value Proposition)

• Marketing Structure (The Hendry Model)

• Additional marketing-related views & perspective

NOTE:  See GROWTH page specifically for New Product Development services and    

              the INNOVATION page for innovation specific services.