Marketing

“If you think you’re in a slow/no growth category or industry you will be!”

PK Associates provides across the Consumer Products Industry (Food & Beverages, Confections, Personal Care/Toiletries, Household Products, Health Care/OTC Drugs):

  • Targeting, Brand Value Proposition, Positioning

  • Competitive Assessment ... and its practical role within companies

    • Useful constructs to companies, SBU's and cross-functional business teams

    • Marketing warfare and competitive intelligence, including why and how to do 1-2 day War Games/Gaming sessions

    • Principles of competitive strategy implementation and specific recommended "to do's"

  • Innovative Integrated Marketing Intelligence - IIMI

    • Critical importance to improve business performance

    • The importance of IMII

    • The need for standardization in how to approach and analyze your businesses

    • The relevance of timeless frameworks in understanding brand health … and building brands

    • The need to leverage those timeless frameworks with important new tools

  • The Brand Value Proposition

    • The Brand Value Proposition will help you and your organization understand and implement:

      • Benchmarked principles of great brands and the power of Brands

      • The Brand Value Proposition: defined, why have one, how to implement it across and down the organization, practical examples

      • The role of Brands with employees (e.g., the Employee Value Proposition)

  • Additional marketing-related views & perspective

NOTE:  See GROWTH page specifically for New Product Development services and    

              the INNOVATION page for innovation specific services.

PK Associates recommends contacting 'the' icon of digital/social media and brand building: GARY VAYNERCHUK (www.garyvaynerchuk.com; gary@vaynermedia.com). Gary has appeared on many network and local TV and radio shows, is a noted global speaker on the topic of social media & entrepreneurship (represented by WME) ... and his 5 books on digital/social media were #1 or #2 on Nielsen, NY Times, Wall Street Journal and Amazon's best seller lists: CRUSH IT (2009), THE THANK YOU ECONOMY (2011), JAJ JAB JAB RIGHT HOOK (2013), #ASKGARYVEE (2016) and CRUSHING IT (2018).