PK Associates provides across the Consumer Products Industry (Food & Beverages, Confections, Personal Care/Toiletries, Household Products, Health Care/OTC Drugs):
Targeting, Brand Value Proposition, Positioning
Competitive Assessment ... and its practical role within companies
Useful constructs to companies, SBU's and cross-functional business teams
Marketing warfare and competitive intelligence, including why and how to do 1-2 day War Games/Gaming sessions
Principles of competitive strategy implementation and specific recommended "to do's"
Innovative Integrated Marketing Intelligence - IIMI
Critical importance to improve business performance
The importance of IMII
The need for standardization in how to approach and analyze your businesses
The relevance of timeless frameworks in understanding brand health … and building brands
The need to leverage those timeless frameworks with important new tools
The Brand Value Proposition
The Brand Value Proposition will help you and your organization understand and implement:
Benchmarked principles of great brands and the power of Brands
The Brand Value Proposition: defined, why have one, how to implement it across and down the organization, practical examples
The role of Brands with employees (e.g., the Employee Value Proposition)
Additional marketing-related views & perspective
NOTE: See GROWTH page specifically for New Product Development services and
the INNOVATION page for innovation specific services.
PK Associates recommends contacting 'the' icon of digital/social media and brand building: GARY VAYNERCHUK (www.garyvaynerchuk.com; firstname.lastname@example.org). Gary has appeared on many network and local TV and radio shows, is a noted global speaker on the topic of social media & entrepreneurship (represented by WME) ... and his 5 books on digital/social media were #1 or #2 on Nielsen, NY Times, Wall Street Journal and Amazon's best seller lists: CRUSH IT (2009), THE THANK YOU ECONOMY (2011), JAJ JAB JAB RIGHT HOOK (2013), #ASKGARYVEE (2016) and CRUSHING IT (2018).